Hi, I'm Becky Hoy.
I spent the last decade as an e-commerce COO—managing teams, scaling operations, juggling a hundred fires at once. In 2018, I founded Brave Crate, a subscription box business that grew to 5,000+ customers before I sold it. That experience taught me everything about grinding solo: wearing every hat, making every decision, and doing more with less.
But here's what changed everything: AI.
When I started using Claude and other AI tools, I didn't just save time—I fundamentally changed how I work. Instead of hiring for every gap, I built systems. Instead of drowning in tasks, I automated them. Instead of being stuck in execution, I could actually think about strategy.
The problem? Most solopreneurs treat AI tools like a shopping list. They buy Zapier, then Claude, then Notion, then Loom—but they never build a SYSTEM. They optimize individual tools instead of optimizing their entire workflow.
That's what Solo AI Stack is about.
This isn't a blog about "10 Cool AI Tools." It's about building a stack—a cohesive system where your tools talk to each other, your workflows run automatically, and your business scales without hiring.
Every article here comes from what actually works in my business. Every strategy has been tested. Every tool recommendation is there because it fits into a larger system that saves time and makes money.
If you're a solopreneur tired of being stuck in the execution hamster wheel, you're in the right place.
—Becky
P.S. You can find me on LinkedIn here: linkedin.com/in/becky-hoy-03553311b